How Raw Sugar Living Became A $100M Brand Without Its Own E-Commerce Website
The consumer packaged goods industry has evolved beyond the DTC-only-or-die strategy many brands adopted in the last decade to an omnichannel approach. From both the DTC and omnichannel perspective, retail-focused Raw Sugar Living is an iconoclast—and a...
Indie Beauty Media Group Returns To Live Events With Adit Live, Expands Adit Membership Services
Indie Beauty Media Group, parent company of retail success organization Adit and indie beauty business publication Beauty Independent, is returning to events with Adit Live. The invite-only event will be limited to Adit’s member...
Why Jones Road Beauty CMO Cody Plofker Isn’t Convinced Livestream Shopping Will Take Off In The US
The dynamics of the last few years have seemed tailor-made to ignite a livestream shopping groundswell in the United States. Already successful in Asia, the domestic market had been tipped in the livestreaming direction by social commerce experiences...
Many Brands Have Spoken Out In Support Of Abortion Access. Where Do They Stand On Parental Leave?
After the United States Supreme Court overturned Roe v. Wade, beauty and wellness brands took to social media to express their opposition to the decision and support for reproductive rights. Several pledged money to organizations providing abortions,...
The Patch Parade: Personal Care And Wellness Brands Offer Lo-Fi Wearables Addressing Health Concerns
A wave of consumer packaged goods brands is tackling wellness from the outside in with wearable offerings such as stickers and patches designed to meet consumers’ health and personal care needs. The...
