CVS’s Strategy For Winning Selective Beauty Shoppers: Minis, Discovery And Efficacy
Certainly, today’s beauty shopper loves a good deal, but they want much more than that. They seek proof, quality and a sense of control. CVS is adjusting its beauty selection to respond to...
Beauty Growth Forecast Flat To 2.5% In Q1 As Consumers Trade Down In Select Categories
Beauty spending growth is expected to be muted for the first quarter this year in the United States, according to two new forecasts. Data provider Daash Intelligence...
Swan Beauty Launches AI Smart Mirror For At-Home Skin Analysis, Makeup Guidance And Shopping
Artificial intelligence is changing the way we look at ourselves, both literally and figuratively. Along those lines, Swan Beauty’s AI-powered smart mirror doesn’t just reflect the image of the person gazing at it, but...
Osmo Raises $70M Series B To Expand AI-Powered Fragrance Ingredient Design And Manufacturing
Osmo, which uses artificial intelligence to map molecules and generate fragrance formulas, has raised $70 million in series B funding to scale fragrance manufacturing and ingredient supply, as AI tools become increasingly central...
Maesa Pushes Back On Excessive Wellness Culture With Party Of You Launch At Target And Ulta Beauty
Maesa’s retail march is picking up speed, with its newest brand, Party of You, rolling out nationwide at Target and Ulta Beauty. The launch of Party of You, which the incubator describes as a “counter-wellness” brand responding to...
