For Workouts And Workdays, Haeskn Pairs K-Beauty-Inspired Sun Protection With Portability
Eugene Dennison Kim contends it’s high time sun protection in the United States caught up with its global counterparts. “It’s contributing to less product adoption for such an important step in your routine,” says the creative director at...
How Two Moms Built Prereq Care To Meet Gen Alpha—And Parents—Where They Are
Prereq Care co-founder Sana Mithani’s daughter’s beauty curiosity was sparked early. Two years ago, at the tender age of five, she began asking if she could use her mother’s skincare products and following beauty trends on social...
How Inference Beauty Is Using AI To Turn First-Party Data Into Higher Conversion Rates
Inference Beauty founder Estella Benz argues the future of beauty e-commerce will be decided not by who adopts artificial intelligence first, but by who feeds it the most meaningful data. “Any kind of...
Bansk Group-Owned Solid Haircare Brand Ethique Reenters Target With A New Look And Efficacy Focus
Seven years after launching into 50 Target stores and about five years after leaving the chain, Ethique is reentering the retailer under new ownership with a refreshed look and strategy. The solid haircare brand is heading to...
Beauty And Wellness Brands Mobilize Support For Minnesota And Condemn ICE Enforcement
After relative silence since President Donald Trump was elected for a second term, beauty and wellness brands are speaking out against federal immigration enforcement practices in Minneapolis following the fatal shootings of two residents, mobilizing donations, organizing employee...
