How Verishop Is Building Its Beauty Assortment For Millennial And Gen Z Shoppers Changed By The Pandemic
Verishop launched in July of last year with an ambitious plan to do for vendors and online shoppers what Amazon hasn’t: be a source of quality brand information, curation and discovery. In the little over a year...
Why CBD Brand Founders Are Bullish On The Future Of Cannabis Beauty
As the National Organization for the Reform of Marijuana Laws declared, cannabis was a clear winner of the 2020 election. Voters legalized adult possession of marijuana in Arizona, Montana, New Jersey and South Dakota, and medical cannabis...
Steps Beauty Brands Are Taking To Become More Sustainable
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 29 brand founders and executives: What initiatives are you taking to make your company more sustainable? Is there anything you’ve wanted to do,...
Hero Cosmetics Fuels Growth With Strategic Social Media Experimentation
Mighty Patch maker Hero Cosmetics is a social media early adopter. The brand isn’t afraid to experiment with a platform that’s not a beauty behemoth, at least not yet. In September, it ran a test with Seum,...
Social Media Networks Rolled Out Several New Features This Week
Competition in the social media business is fiercer than ever. Entrenched players are making tweaks to gain user attention while upstarts are encroaching on their territory. One of the newer contenders in the social media space is...
