What Happens When A Beauty Brand Claims A Product Is Vegan That’s Really Not?
Since Mixed Makeup founder Susan Yara revealed her connection to Naturium last month, the journalist-turned-beauty influencer has been embroiled in a controversy over how and when she disclosed her involvement in the skincare line she recommended...
New Online Marketplace Beautyocracy Democratizes Indie Beauty For Clean Skincare Consumers Of Color
In 2015, Auja Little had a fateful foray into at-home relaxer that caused her to lose a big chunk of hair. Never especially interested in beauty before, the experience prompted Little to transition to natural hair and search...
This Clean Skincare Subscription Service And E-Tailer Is Creating A Comfortable Space For Women Of Color
In a clean beauty arena that hasn’t been overly responsive to women of color, skincare e-tailer and subscription box service Glory offers a welcoming refuge. “We’ve still got a long way to go,” says founder Alisia Ford,...
Cosmetics Entrepreneurs On The Importance Of Brand Values And Challenges Of Selling Makeup During The Pandemic
Modern beauty consumers are looking for more than just a lipstick. They are looking to connect with businesses that reflect their own values according to Amanda E. Johnson, co-founder and COO of Mented Cosmetics, in a Beauty...
From Buyer Personas To Instagram Feedback, Here Are Five Tips To Help Indie Beauty Brands Navigate The Digital Landscape
Whether it’s the Stop Hate For Profit boycott of Facebook advertising or a Bitcoin scam involving Twitter, new social media developments are popping up constantly. It’s impossible for busy beauty entrepreneurs to keep up with all of...
