Embarking On Its First Major Digital Campaign, The Inkey List Is Out To Raise Consumers’ Skincare IQ
When it comes to skin, ignorance isn’t bliss. The Inkey List wants consumers to realize they don’t have to be in the dark about their dark spots, dry patches, wrinkles, breakouts or acne scars and the products...
The Five Best Social Media Resources We Spotted This Week
We might have to give up on the idea of a static new normal. For businesses, there’s a rapidly shifting reality as the pandemic’s impacts evolve, and it’s unlikely to pause soon to allow for much reflection. To...
New Bold Brand Nixit Wants Women To Nix Uncomfortable Menstrual Cups And Period Shame
As much as most women might like it, menstruation doesn’t stop during a pandemic. That’s made coming to the market now a positive step for Nixit, a period care startup focused on a one-size-fits-all menstrual cup. Forced...
The Travails Of Department Stores—And How Indie Beauty Brands Can Still Succeed At Them
The pandemic didn’t cause department stores’ struggles. It did, however, speed up the consequences of those struggles. Nordstrom is closing 19 stores, including three Jeffrey shops and 16 full-line locations. Macy’s is shuttering 125 stores. J.C....
Credo Creates Mineral Sunscreens With Venus Williams’ Activewear Line EleVen And The Sunscreen Company
Credo hits an ace with its latest partnership. In its first foray into creating an exclusive product line, the clean beauty retailer has partnered with The Sunscreen Company and Venus Williams’ activewear line EleVen on two...
