Beauty Entrepreneurs And Executives On The Power Of Email To Push Sales
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 21 founders and executives: What’s your approach to email marketing, and how has it helped advance your business?
How Bethany McDaniel Has Grown Primally Pure Into A Multimillion-Dollar Brand Without Outside Investment Or Retail Partners
Like many direct-to-consumer brands, clean personal care, skincare and wellness specialist Primally Pure has enjoyed growth over the past year as consumers stuck at home turned to online shopping for essentials and luxuries alike. Unlike DTC...
Journ Addresses The Biggest Skin Concerns Of Women Of Color With Products Bridging Cosmetics And Skincare
As an attorney in New York, Sara Shah was constantly trying to cover up her cystic acne for big client meetings and court appearances with layers of makeup and skincare. She wasn’t impressed by the results. “Even with...
Clean Fragrance Brand Brûmée Wants Consumers To Give Up Alcohol
Pharmacologist Anne-Claire Walch wants you to go alcohol-free in 2021. With your fragrance, that is. Her perfume brand Brûmée is joining a growing movement of beauty startups seeking to clean up the fragrance category. It has three...
“Move With Intention”: How Inside Outer Beauty Market Created A Diverse Selection And More Than Doubled Sales
During an exceedingly tough time for retailers, Inside Outer Beauty Market has more than doubled its year-over-year revenues. For the clicks-and-bricks concept, which dealt with its physical store in Allentown, Pa. being closed for five...
