Rachel Brown
New Water Conservation-Focused Brand 1Saves20 Strives To Give Consumers Agency In The Fight To Save The Planet
In 2020, not only was the United States hit by the coronavirus pandemic, but California was in the middle of a disastrous draught that intensified wildfires, which burned a record-setting 4.3 million acres across the state....
Uni Founder Alexandra Keating On Her Brand’s Fundraising Process And Future Stores
At 20 years old, Alexandra Keating created the platform GoFundraise while a student at University of Sydney after soliciting money for a charity and realizing nonprofits could use a low-cost fundraising platform. Five years after selling that company...
Realistic First-Year Sales Expectations For Indie Beauty Brands
In its coverage of Neon Hippie, the publication Women’s Wear Daily reported the new mushroom-powered brand forecasts it could reach $40 million in first-year sales. The brand, which has seven products priced from $25 to $125,...
Kind To Biome, A Tester And Certifier Of Microbiome-Friendly Products, Grows Client Roster
As products claiming to support the skin microbiome proliferate, Kind to Biome is out to separate those that can justify the claim from those that can’t. The Stockholm-based company substantiates whether formulas are...
Coco & Eve Bolsters Its Omnichannel Presence By Launching At Ulta Beauty And Boots Stores
Coco & Eve, the brand that made a splash in direct-to-consumer distribution and social media, is getting physical. It’s rolling out to 440 Ulta Beauty and 120 Boots locations. The launches accelerate a push beyond Coco &...
XRC Labs Venture Partner Andrew Ross On Channel Economics, The Relationship Between Strategics And Small Brands, And A Pomade He Loves
After almost six years at The Estée Lauder Cos., where he was EVP of strategy, new business development and integration, Andrew Ross joined XRC Labs, a venture capital firm and accelerator founded by Pano...
The Brand Incubators And Holding Companies Pursuing The Huge Wellness Opportunity
In the giddy days before the pandemic, when celebrities and influencers commanded mostly unchecked devotion, consumer packaged goods were being remade to cater to millennial tastes and direct-to-consumer distribution seemed like a clear path to success,...
