Mario Badescu’s Distribution Epitomizes The Blurred Lines Between Prestige And Mass Beauty Retail

In 1998, Mario Badescu launched at the Henri Bendel store on Fifth Avenue in New York to make a statement that it was ready to build its wholesale business. “They were trendsetters, and all of...

How Caliray Founder Wende Zomnir Is Reinterpreting Urban Decay Classics For Today’s Clean Beauty Shoppers

Today, Caliray, the clean and eco-conscious beauty brand from Urban Decay founding partner Wende Zomnir and Jenna Dover, who previously worked in global business and growth strategy at Urban Decay and Frost & Sullivan, is...

With Traditional PR Tough, What Awareness Strategies Are Indie Beauty Brands Pursuing?

The idea for the latest edition of our ongoing series posing questions relevant to indie beauty comes from Margarita Arriagada, founder of the luxury beauty brand Valdé and former chief merchant at Sephora. As she’s...

Will Beauty And Wellness Increasingly Put Community At The Center?

During organization CEW’s State of the Beauty Industry event last month, Sarah Jindal, senior director of beauty and personal care at market research firm Mintel, spoke about the concept of “self-care” evolving to “community care”...

GlossPitch Competition Winner And Lamik Beauty Founder Kim Roxie Aspires To Build “The Next Big Makeup Brand”

Lamik Beauty founder Kim Roxie has been piling up wins lately. Today, she’s being revealed as the grand prize champion of shopping marketplace GlossWire’s spring 2023 GlossPitch competition, which makes her $10,000 richer....

Bushbalm Brings Products For Every Body With A Bikini Line To Ulta Beauty

Bushbalm doesn’t beat around the bush when it comes to bikini area-, butt- and pubic hair-related issues that tend to make people squeamish. The brand’s four-step guide to seat shaving—a good rear...

Facing Higher Costs, Some Brands Are Making Changes To Shipping Charges

Feather & Bone’s shipping costs have surged 20% to 40% over last two years. While the skincare brand known for Face Gems cleansers priced from $8.99 to $30 has kept a relatively low threshold of $20 for free shipping on its...