Rachel Brown

Soma Ayurvedic Brings On Singer, Actor And Influencer Pragathi Guruprasad As Co-Founder, Starts Fundraising
Almost three years after launching Soma Ayurvedic, founder Arjun Sampath has a new partner in the business. Pragathi Guruprasad, a singer, actor and influencer with nearly 540,000 Instagram followers, has become Sampath’s co-founder at the brand...

In The Post-Girlboss Era, What Role Should A Brand Founder Play?
In a recent tweet, business content creator Dulma Altan wrote, “Don’t be the face of your brand. Be the Chief Evangelist. The first requires making the brand story about you as an aspirational figure (e.g. ‘Girlboss era’...

Nopalera Raises $2.7M In Seed Funding To Further Its Mission Of Making “Latina Aspirational”
Bath and body care brand Nopalera has raised $2.7 million in seed funding to help realize its mission of transforming consumer views on the role of Mexican ingredients and culture in the beauty industry. “We are making...

Minimalist Clean Makeup Brand Lilah B. Will Close By The End Of The Year
Lilah B., the clean beauty brand known for its pebble-like packaging and minimalist makeup philosophy, will close by the end of the year. Founder Cheryl Yannotti Foland announced the closure via posts on the brand’s social media...

Texas Beauty Labs Founder Mary Berry Returns To Manufacturing With New Copacker Cosmos Labs
Mary Berry has developed over 1,000 beauty products, including popular Native deodorants, and wants to develop thousands more. The founder of Texas Beauty Labs, a copacker she sold in 2019 that’s been renamed The Goodkind Co., has...

Ulta Beauty Adds Buzzy Skin-Focused Makeup Brand Youthforia To Its Assortment
Do you sense that Ulta Beauty is buzzier than ever? That could be because Youthforia, the skin-focused makeup brand and social media phenomenon that hit the market last year as consumers were beginning to experiment with...

Versed’s Deven Hopp And Clean Filter’s Helen Yang On Recycling, Refills, Takeback And The Holistic Approach Needed To Counter Beauty’s Environmental Effects
No single person, brand, store or strategy is going to fix the beauty industry’s environmental problem. It will take a myriad of stakeholders working together to set standards and objectives that incentivize a better market for solutions. And...