Cleo&Coco Becomes What It Always Was Meant To Be With New Packaging
At the beginning of their brands, some founders aim for packaging that’s right and others for packaging that’s right for right now. Suzannah Raff of Cleo&Coco was in the latter group. She released the brand’s natural deodorants in...
New E-tailer Potion Stands Apart By Concentrating On Natural Perfumes
Potion is natural perfumery’s new home on the web. The emerging e-tailer is a synthetics-free zone stocked with around 40 fragrances from 11 brands, including Thorn & Bloom, Hiram Green, Florescent, Kahina Giving Beauty, Josh...
Niche Beauty Introduces German E-Commerce Customers To Indie Beauty Brands
Sometimes you want what you can’t have. That was the case for sisters Laetitia von Hessen and Sarah von Doetinchem, who found themselves missing the international beauty brands they’d discovered during long stints living and working abroad upon...
Elcie Cosmetics Expands Internationally With Beauty Bay Partnership
Elcie Cosmetics, a favorite of social media influencers, is influencing the beauty market on the world stage. The brand has made its international debut on Beauty Bay, which bills itself as U.K.’s largest independent online retailer...
What Bloomingdale’s Is Looking For In New Beauty Brands
When Juice Beauty premiered at Bloomingdale’s, the organic brand matched several attributes the department store retailer was looking for in new beauty brands: Its wellness positioning suited California shoppers; it was based in Northern California; and...
