Do Your Skincare Products Live Up To The Hype? Le CultureClub’s New Digital Tool Will Find Out
Le CultureClub attempts to remove subjectivity from skincare shopping. Two years after it launched with a newsletter, the digital platform has introduced Rate Your Routine, an online tool intended to confirm whether skincare products meet consumers’...
Cosmetic Chemists And Chemist Confessions Founders Victoria Fu And Gloria Lu Turn To Science To Take The BS Out Of Skincare
Makeup artists have long come to the fore to lead beauty companies. Perfumers are increasingly stepping out from behind the bottle. But cosmetic chemists concocting skincare products rarely enter the spotlight. Former L’Oréal formulators Victoria Fu and Gloria...
Create The Perfect Trade Show Exhibition Space, IBE Style
As Indie Beauty Expo’s director of operations since 2015, I’ve seen hundreds and hundreds of trade show exhibition spaces from brands with sizable to small budgets, eye-popping to poor packaging, and simple to excessive assemblies. There have...
Haircare Brand Many Ethnicities Grows Distribution As Its Multicultural Customer Base Grows Nationally
When Ena Hennegan was growing up in the ’70s and ’80s as a biracial kid in Philadelphia, her mom was baffled by which products to put on her hair. “My mom was Caucasian, and she had straight red...
Beauty Industry Veteran Joan Sutton Brings Serious Skincare To The CBD Beauty Segment With New Brand 707 Flora
Almost everyone who comes across Joan Sutton tells her she absolutely must start a beauty brand. She has the kind of skin dermatologists dream about. She can explain complex formulas to unschooled beauty consumers and does so regularly...
