
The Intermediary Goes Digital: OPAL Avenue Launches To Connect Clean Beauty Retailers And Brands Online
Mia Bell Brands is bringing technology to the fore to match retailers with clean beauty and wellness brands as a new entity called OPAL Avenue. The move comes after the retail brokerage firm acquired Kind Eye For...

How Brands Get Their Clean Beauty Messages Out
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 10 founders and executives: How do you educate the public on using natural beauty products?

Shop Good Serves Up Self-Care Staples In San Diego
The clean beauty boss has a new domain. Leah Kirpalani, who started Good Life in 2015 as a health coaching venture, is opening the 750-square-foot store Shop Good in San Diego showcasing brands such as...

Sacred Beauty Salon Founder Rebecca Casciano On Paying Attention To The Inside While Making Up The Outside
Veteran makeup artist and clean beauty expert Rebecca Casciano doesn’t believe true beauty is found in a bottle of foundation. She’s an adherent to the philosophy that beauty radiates from the inside, but a vibrant pink lip painted...

Scrupulous Sourcing, Careful Store Selection, Spam Email And A Single SKU Spark The Rise Of Vintner’s Daughter
Much of the skincare on the market is the equivalent of boxed wine. Its contents are of questionable origins. It might get the job done in a pinch, but doesn’t inspire loyalty. It’s a disposable buy and looks...