Want The Right Beauty Product For You? MIME Can Help Using Selfies
MIME Inc. could relegate swatching to the beauty history books. The developer of Flawless, an app matching beauty merchandise to colors in photographs, is releasing a skin analysis tool that examines selfies to recommend products...
BeauTeaBar Becomes Aurum Rose Beauty To Raise The Bar For Natural Beauty Retailing
Out with the scold. Four years into building BeauTeaBar, founder Marissa Waller is teeing up the boutique and e-tailer for expansion by changing its name to Aurum Rose Beauty and positioning it as a leading...
Acquired Wisdom: Founders Reveal What They’ve Learned From Running Beauty Brands
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask eight founders: What do you know now that you wish you knew when you started?
The Holiday Scramble To Gain Influencer Attention Begins
Santa Claus delivers countless presents, but buzz isn’t one of them. As the holiday marketing stampede begins, beauty brands are hustling to package their social media campaigns for the critical gift-gifting season. The battle to attract the attention...
Follain Arrives At Fivestory To Bring Upscale Clean Beauty To Uptown
For a neighborhood loaded with designer boutiques and pricey salons, Manhattan’s Upper East Side is woefully devoid of chic clean beauty stores. A shopper has to go to Soho or – gasp! – all the way...
