Ojai Wild And The Allure Of California In Scents
Janna Sheehan captures California in a bottle. The artisan perfumer’s new brand Ojai Wild revolves around pure botanicals sourced from her home state that are extracted for scents using a 17th-century tincture process,...
Fillaree Advocates For The Use And Reuse Of Beauty Packaging With Refillable Bottles
Alyssa Cherry is the sort of person who asks for a compost bin for her birthday. So, it’s no surprise she’s become an emerging force in bringing refillable products to beauty retailers. Fillaree, the brand...
This Founder Left Corporate Life To Encourage Women To Indulge In Skincare
Gayatri Pradhan isn’t afraid to venture far to realize her dreams. A native of India, she set out for the United States to study and eventually settle. Once employed at large companies such as Deloitte and Unilever, she...
How To Handle Retail Returns And Establish Online Return Policies
We’re sorry to report that no brands are perfect. Even those closest to perfection are likely to encounter occasional returns. Preparation for those returns is crucial for beauty companies to protect their bottom lines and reputations with retailers...
Goodbye Matte and Hello Shine: Lip Glosses And The Makeup Minimalism Movement
Lip gloss gets its time to shine thanks to the minimalist makeup movement.
Kylie Jenner is learning a cardinal beauty business lesson: customers quickly move on from a trendy cosmetics product. After building a brand on...
