Schmidt’s Naturals Pushes Beyond Pits
Schmidt’s Naturals is moving from armpits to other body parts. The fastest growing natural deodorant company in the U.S. is introducing six bar soaps in a test of...
CAP Beauty Stops In L.A. On The Way To Global Supremacy
CAP Beauty is bent on world domination, but is taking on Los Angeles for now. In its first move to the West Coast, the natural beauty retailer has opened a 600-square-foot store inside the new...
Is Fast Beauty Starting To Flame Out?
The consumer’s appetite for snapping up the latest launch appears to be diminishing.
In the early days of 17-year-old makeup brand Girlactik, founder Galit Strugano’s launch strategy was to premiere two to three...
The Aging Dilemma: To Embrace Or Fight The Inevitable In Skincare Language
Lauren Glassman discovered the news while perusing the magazine selection at her local manicure salon. As she reached for the September issue of Allure and casually flipped to editor...
Lather’s Long, Healthy History In Wellness Personal Care
Talk about jumping on a trend early. Emilie Davidson Hoyt focused on natural beauty and personal care years before Tata Harper bought a Vermont farm. Launching Lather in 1999 after migraines prompted her to avoid...
