Sense Of Smell Drives Consumer Experiences At Perfumariē’s Discovery Studio
Perfumariē knows the nose knows. The online-offline concept encourages fragrance shoppers to consider scents at Discovery Studio, a wine bar of sorts for perfume, with their sense of smell before they purchase. The 600-square-foot New York space opening next...
Samudra Squad Could Teach Taylor Swift’s Squad A Few Lessons In Badassery
Social media influencers and celebrities aren’t the be-all and end-all for beauty spokespeople. Samudra Skin & Sea picked its brand ambassadors based on their fearlessness rather than Instagram followers or IMDB credits. Together, the four...
Smoothie Beauty’s Stephanie Peterson Serves Up Fresh Skincare
We’ve heard of skincare that looks good enough to eat, but we’ve never actually considered taking a bite until Smoothie Beauty came along. The new brand from beauty blogger and model Stephanie Peterson, who’s graced...
The Kreyol Essence Journey From Hair Emergency To Whole Foods
Third time’s a Whole Foods Market charm for Kreyol Essence.
Hair and skin products brand Kreyol Essence broke into Whole Foods after two unsuccessful attempts and is now expanding to 250 doors...
IBE’s Best In Show Awards Return With Even More Categories For Your Consideration
Indie Beauty Expo wrapped up three shows in 2017 with almost 400 exhibitors—up from 230 in 2016—making the annual IBE Best In Show Awards competition fiercer than ever. Nominees have been chosen...
