Diverse Beauty Brands Have To “Push Harder” In The Post-DEI Era. Here’s How.

As retail strategist Josanta Gray Emegano worked to expand distribution for brands like Nude Sugar, Parfait and Beauty Bakerie, she noticed retailers’ DEI programs cracked the door open for the possibility of shelf placement for BIPOC-owned and...

8 Beauty Brands Launching At Sephora

Sephora is exercising its vaunted curation powers by enlarging its stable of influencer, buzzy K-Beauty and expert-led makeup, skincare and haircare brands.  The beauty specialty chain is refining its assortment from a...

5 New Sexual Wellness Products For A Steamy Valentine’s Day

The National Retail Federation and Prosper Insights & Analytics predict record Valentine’s Day business this year of $27.5 billion, up from last year’s $25.8 billion and the previous record of $27.4 billion in 2020. Over half of...

8 New Beauty Brands Launching At Credo

Pushing into categories beyond traditional beauty, Credo wants to be a one-stop shop for clean living devotees. At the end of 2024, the San Francisco-based NextWorld Evergreen-owned retailer launched a home vertical by adding candle and...

13 New Beauty Brands At Ulta Beauty

Ulta Beauty’s assortment building shows the beauty specialty retailer playing offense and defense to keep pace with competitors such as Sephora, Amazon and TikTok Shop and establish leadership in certain categories, notably wellness. Starting in 2021,...

8 Packaging Trends Redefining The Wellness Industry, According To Designer Katja Vogt

“We’re living in an era where design and brand storytelling matter more than ever,” says Katja Vogt, a Berlin-based packaging designer, photographer, herbalist and founder of women’s health platform Feel Your...