Cassandra Boler
First, Businesses Recognized Racism. Now, They’re Being Held Accountable For It.
I’ve been seeing a connection between the diversity and unity of people at the protests in person with the conversations online. I’m interested in how people are coming together on social media to push the new era of the...
“A Fight For Us All”: How Companies Took Action Against Racial Injustice This Week And What You Should Do
I’m writing this article a few minutes before I head out to a protest in New York. It’s been a rough few weeks, and I wasn’t sure I wanted to contribute my take on social media today. I’m...
Five Social Media Developments This Week That Had Nothing To Do With Twitter
The news was all atwitter this week about President Donald Trump’s executive order to review federal laws shielding social media companies from liability. It’s unclear whether the executive order will produce real change. Meanwhile, as digital platforms evolve...
The Five Best Social Media Resources We Spotted This Week
We might have to give up on the idea of a static new normal. For businesses, there’s a rapidly shifting reality as the pandemic’s impacts evolve, and it’s unlikely to pause soon to allow for much reflection. To...
Five Valuable Social Media Resources For Small Businesses
In normal times, small businesses play vital, but often unrecognized, roles in our everyday lives. From the local friendly florist to the pizzeria with delicious slices and the cute gift shop to the maker of our favorite bath...
IBMG Communications Expert Cassandra Boler’s Five Funny And Inspirational Social Media Picks From This Week
Communication and social interaction play vital roles in human life. They underpin how we share information and build relationships. Adhering to social distancing and stay-at-home orders has forced us to completely rethink how we communicate and interact.
Five Social Media Trends IBMG Communications Expert Cassandra Boler Spotted This Week
As individuals, families, friends and businesses, we’re coping with and adjusting to the global pandemic in very different yet similar ways. Although it can be overwhelming at times, social media helps unite us as we navigate the crisis...
