Claire McCormack
10 Standout Trends From Indie Beauty Expo’s 2018 Los Angeles Edition
If the existence of Beauty Independent wasn’t sufficient to confirm indie beauty isn’t merely a trend, the strength of Indie Beauty Expo’s third visit to Los Angeles provides excess proof. The number of brands at...
Dermaflash Plugs Into New Channels And Continents With Dermaflash 2.0
Success doesn’t stick around for companies that stand still. Although the product has been a consistent bestseller at Sephora, Dermaflash completely redesigned its signature at-home facial hair removal and exfoliation device. The brand unveiled the retooled tool...
An Indie Beauty Brand’s Dreams Come True Thanks To The First-Ever Deskside Domination Competition
Indie Beauty Media Group’s inaugural BeautyX Summit concluded Tuesday with Crave Skincare winning a first-of-its-kind live deskside pitch contest called Deskside Domination. Deskside Domination contestants, which included Manmade 18.21 and Biomilk Probiotic Skincare...
And The Winners Are: IBE Announces 2017 Best In Show Results
The 2017 Indie Beauty Expo (IBE) Best In Show (BIS) Awards, a journey that’s spanned 12 months, three cities — L.A., Dallas and New York — and more than 300 exhibiting brands, has come to an end...
Merz Apothecary Is A 142-Year-Old Startup On A High Growth Trajectory
Chicago’s Merz Apothecary is looking pretty good for its age — or any age, for that matter. The 142-year-old omnichannel retailer boasts two thriving brick-and-mortar locations, a booming website and one of the oldest Amazon storefronts...
Sepai Laboratories Delivers Not One, Not Two, But Three Complex Skincare Brands
Sepai Laboratories founder Paola Gugliotta literally grew up in a lab watching and assisting her molecular biologist mother. She’s since taken the pipette into her own hands and founded a trio of skincare brands: the romantic...
Meet The Vegan Mascara Green Beauty Lovers Go Gaga For
Lily Lolo has the natural lash game on lock. If the 220-plus five-star reviews on Petit Vour‘s website, the more than 100 on The Detox Market’s or nearly 70 on Credo’s are to...
