Claire McCormack
Eco-Conscious Oral Care Brand Plus Ultra’s Post-Acquisition Surge
In 2019, Plus Ultra founder Christina Ramirez was trying to secure seed funding to bankroll her sustainable oral care brand’s expansion beyond Whole Foods, where she incubated the concept for it six years earlier...
Sexual Wellness Brand Foria Launches Its First-Ever CBD-Free Products
Pioneering intimacy brand Foria lived at the intersection of two taboo categories—cannabis and sexual wellness—before either enjoyed the level of acceptance they do today. It launched THC-enriched sex...
Hormonal Health Specialist Wile Enters 6,500 Walgreens Stores, Expects To Double Sales
Wile’s winning streak is continuing. On the heels of launching at Whole Foods and closing a $3 million seed round, the women’s hormonal health brand has rolled...
From Boob Jobs To Breast Wellness: A New Generation Of Brands Is Evolving The Beauty Industry’s Relationship With Breasts
The beauty industry has long preyed on insecurities about breasts with products and procedures designed to have them fit a narrow societal ideal. To this day, most of the beauty offerings for breasts...
New Sexual Wellness Brand Playground Creates Lubricants To Enhance Different Sexual Sensations
Playground recognizes that pleasure isn’t one size fits all. With the thesis that different libidos should have different lubricants, the sexual wellness brand launches today with four varieties of lube aimed at women available on...
Post-Acquisition RMS Beauty Has Billion-Dollar Ambitions
A lot has changed for RMS Beauty since Beauty Independent’s Full Disclosure on founder Rose-Marie Swift in January 2019. Last August, investment firm Highlander Partners acquired the clean beauty brand, and Highlander managing director David...
The Honey Pot Company’s Reformulation Of Intimate Washes Sparks A Social Media Backlash
An unannounced formulation change has led to a sticky situation for The Honey Pot Company. Upset to discover the brand inserted preservatives into its range of foaming intimate area washes, customers took...
