Claire McCormack
Wildling Co-Founder Gianna De La Torre Addresses Asian Cultural Appropriation Issues
In the past month, against the backdrop of repeated hate crimes targeting Asian Americans, there’s been a reckoning in the beauty industry over Asian cultural appropriation, specifically involving gua sha, a tool used by...
Credo For Change Participant Common Heir Set To Launch With Clean, Clinical And Plastic-Free Skincare
Common Heir is taking an uncommon approach to a skincare classic. Available for pre-launch today and officially launching on April 6, the brand is kicking off with one waterless product, Vitamin C Serum. Priced...
Very Good Light Expands From Content To Skincare With The Launch Of Gender Barrier-Busting Brand Good Light
Since beauty content website Very Good Light launched in 2016, it’s been a champion of diversity and equity in the beauty industry. Now, its co-founders David Yi and Michael Engert are bringing transferring those principles...
A New Crop Of Wellness Startups Is Joining The Mushroom Rush
In recent years, mushrooms have gone from side dish to nutritional supplement staple. Now, a new crop of startups is seizing on the myriad of mycelium opportunities that abound across the wellness space. Interest...
Standard Dose And Olika Backer LB Equity Expands Consumer Sector Reach With Defunkify Investment
Lucas Brand Equity has made its first foray into the fabric care sector with an investment in eco-friendly detergent specialist Defunkify. LBE led a series A round with participation...
After Over 50 Years In Business, Heritage Store Undergoes Its First Rebrand And Enters Target Doors Nationwide
Heritage Store was doing spiritual skincare before it was cool. It’s very au courant these days for beauty brands to have a mystical aspect to their identities. Many sell crystal-infused formulations, cast spells...
New Brand Womaness Brings A Comprehensive Approach To Menopause Care To Target
Womaness aims to be a one-stop shop for menopause care. Launching today, the brand’s assortment of 13 products spans skincare, body care, wellness, sexual health and incontinence, and is designed to
