Claire McCormack
Digital Destination Well Defined Wants To Help The Wellness Industry Take Better Care Of Itself
The protracted pandemic has caused even marginally wellness-minded consumers to dive deep into the vast concept looking for support from supplements to boost immunity and face yoga to relieve jaw tension caused by stress-induced clenching. Ironically,...
Hero Cosmetics Co-Founder Ju Rhyu Shares Lessons Learned From Her Brand’s First Capital Raise
Ju Rhyu, who recently closed her acne care brand Hero Cosmetics’ first round of funding, wants other founders to know the rumors about fundraising are absolutely true. “I had heard often that, ‘Fundraising is...
New Year, New Beauty: Seven Brand Launches We’re Excited For
After a period in which direct-to-consumer brands fell out of favor, digitally native companies came back with a vengeance in 2020 as the pandemic pushed shopping to screens. This year, it appears the DTC parade isn’t slowing down,...
How Bethany McDaniel Has Grown Primally Pure Into A Multimillion-Dollar Brand Without Outside Investment Or Retail Partners
Like many direct-to-consumer brands, clean personal care, skincare and wellness specialist Primally Pure has enjoyed growth over the past year as consumers stuck at home turned to online shopping for essentials and luxuries alike. Unlike DTC...
Ingestible And Vaginal Health Specialist Love Wellness Launches In Target Stores Nationwide
Love Wellness’ latest milestone is entering Target—and it’s a meaningful one for Lauren Bosworth, founder and CEO of the ingestible and vaginal health brand. “I grew up going to Target with my mom,...
These Entrepreneurs Are Encouraging Black Women To Take Command Of Their Sexual Health
Yoga teacher turned entrepreneur Ashley Asatu, founder of The Yoni Day Spa, is constantly reminded why she was compelled to create her wellness company to cater to Black women underserved and frequently mistreated...
Glowing Skin Through Self-Pleasure? Consonant Skin+Care Says Oh Yes
Consonant Skin+Care wants women to touch themselves and not just to apply their serum or sunscreen. The 13-year-old clean beauty brand has launched a content and commerce initiative extolling the skin health benefits of masturbation....
