Claire McCormack

Beauty On Amazon Part 2: Evaluating Options Available To Beauty Brands When Engaging Amazon
In Part 1 of our Beauty On Amazon series, we explored why Amazon is so invested in becoming a major player in beauty retail and what makes the industry so attractive...

INNBeauty Project Is A Major Bright Spot In Credo’s Selection
Clean beauty brand design is known for serious glass bottles, minimalistic labels, and white, black or muted color palettes. INNBeauty Project has a brighter idea about what clean beauty should be. Founded in November by industry veteran Alisa...

mSEED Group’s Anthony Standifer Has Helped Scores Of Black-Owned Brands Launch. Their Biggest Challenges Came Later.
As most beauty industry insiders know, there’s an entire ecosystem of companies largely hidden to the public necessary to bring the brands to market that consumers know and love. Contract manufacturers are crucial creatures in that ecosystem. One...

50 Black-Owned Service Providers Working In Beauty And Personal Care
Building a beauty business is incredibly hard work. Most entrepreneurs manage a compact in-house team and rely on outside specialists to execute many of their company’s critical functions. We wanted to shed a light on some of the...

DTC Sexual Wellness Specialist Cake Launches With Over $1.4M In Seed Funding
A cream made for male masturbation? A lube intended for beginner anal play? Launching today, Cake is betting on consumer demand for premium and highly specialized products designed to enhance sexual experiences regardless of the gender or...

Beauty Brand Investors Reveal Key Valuation Considerations
What compels seasoned investors to write a $1 million check, a life-changing amount for most indie beauty entrepreneurs, for one brand versus another? Last week’s Beauty Independent In Conversation webinar on venture capital dug into that question. To...

Organic Bunny’s Brand Partners Sever Ties After Racist And Homophobic Social Media Posts Are Exposed
Clean beauty blogger turned subscription box curator Amanda Jo, known as Organic Bunny, lost key brand partners last week after derogatory tweets she made 10 years ago on a personal account about Mexican people, Black men and gay people...