Claire McCormack
Topicals Wants To Make Skin Flare-Up Treatments Fun For Gen Z Consumers
Sometimes throwing out the playbook pays off. Topicals, a gen Z-focused skincare range launching today, takes an unorthodox approach to addressing chronic skin conditions like eczema, hyperpigmentation and psoriasis...
Social Media Darling Farsáli Decides To Depart Sephora
Most beauty brands dream of scoring space on the hallowed shelves of Sephora. But three years after that dream came true for Farsáli, the Insta-famous hybrid skincare and makeup specialist
Five Sexual Wellness Products Buzzier Than A High-Powered Vibrator
As the number of coronavirus cases climbs in the United States, many aspects of quarantine are becoming semipermanent, at the very least. The prolonged shut-in situation is devastating news for countless industries impacted by business closures,...
New DTC Sexual Wellness Brand Champ Is Breaking Condom Taboos
Buying condoms can be pretty cringey. Champ wants to change that. Launching today, the direct-to-consumer sexual wellness startup creates premium condoms and lubes customers can have delivered discreetly to...
New Culture-First Beauty Marketplace Geenie Is All About Community
There are no purposeless beauty purchases at Geenie. The online marketplace by marketer Chana Ewing, author of children’s book “An ABC of Equality,” who shut down its precursor Geeniebox in December, carries products from independent Black-,...
“Doing Skincare Makes Me Happy”: Emmaus Founder Aminah Sagoe Isn’t Going Anywhere
The life of a brand founder is never a cakewalk—many brands don’t last very long. For the entrepreneurs who perservere, passion for the business keeps them in the game. Nigerian-born Aminah Sagoe, a...
CBD Isn’t A Panacea—And CBD Company Bluebird Botanicals Acknowledges That In Its Ads
CBD has become the hot sauce of beauty and wellness, with brands putting it in everything. Ubiquity isn’t the same as success. Although many customers swear CBD relieves pain, nausea and anxiety, there are others who’ve tried CBD...
