Claire McCormack
Independent Beauty Retailers Struggle In The Face Of Coronavirus-Related Closures
As shoppers stay at home and stores shutter to stem the spread of coronavirus, the crushing financial impacts on retailers become more profound by the moment. Even last month, before President Donald Trump recommended Americans not go out...
Beauty On Amazon Part 1: What Has Amazon Done In Beauty?
To Amazon or not to Amazon? In the nearly three years since Beauty Independent launched, beauty brand founders’ responses to the Amazon question have largely moved from “maybe” to “yes.” However, the yeses...
Tomen Launches Botanical Tinctures With The Multidimensionality Of Fine Wine
Anne Owen, founder of new functional tincture range Tomen, was first bitten by the entrepreneurial bug when she left her role as publisher of Modern Luxury’s Miami publication and moved back to her hometown of...
The Birth And Rebirth Of Luxury Cannabis Fragrance And Body Care Brand Highborn
Brands landing on the shelves at Saks Fifth Avenue and Space NK don’t usually undergo a reboot six months after their launch. But Lauren Gannes isn’t your usual founder. The entrepreneur decided to...
For Retail Buyers, Wellness Reigned Supreme At IBE LA 2020
The retail buyers in attendance at Indie Beauty Expo Los Angeles 2020 were on the hunt for products to help their customers feel better, not just look better. That’s the takeaway from the...
Ulta Beauty Expands Its Supplement Selection With The Launch Of Ora Organic
A year and a half after launching in around 800 The Vitamin Shoppe locations across the country, plant-based ingestible specialist Ora Organic is bringing a six-product edit to Ulta Beauty. The partnership is part of the retailer’s Sparked...
Another DTC Darling Goes The Brick-And-Mortar Route As Winky Lux Enters Target
Direct-to-consumer brands continue to turn to traditional retailers to fuel growth. The latest digitally-native brand to adopt the hybrid growth model is accessible color cosmetics and skincare specialist Winky Lux. On March 1, the...
