Claire McCormack
Don’t Call It A CBD Brand: Plant People Is Diversifying Its Message Beyond The Trendy Ingredient
In a beauty and wellness ecosystem saturated with CBD, Plant People is looking to differentiate itself by going beyond the ubiquitous three-letter acronym. While CBD is a part of the forward-thinking hemp-based brand’s products, it’s not the...
The Latest Venture From The Entrepreneurs Behind Y7 Studio Uses Music To Make Meditation Less Intimidating
The creators of iconoclastic bicoastal yoga chain Y7 Studio are looking to shake up the mindfulness market with a new app-assisted musical meditation system called Wave.
Indie Beauty Media Group Expects Record Buyer Turnout For Fifth Anniversary IBE New York Show
Indie Beauty Expo will return to New York City next month to celebrate its fifth anniversary with the biggest show yet. IBE New York 2019 will take place Aug. 21 to 22 in Manhattan’s 133,000-square-feet Pier 94...
Butt Battle: Bawdy Beauty Alleges Yes To Copied Its Sheet Mask For The Backside
Bawdy Beauty, the brand behind colorful butt sheet masks sold at Ulta Beauty, Credo, Free People and Urban Outfitters, is accusing mass market skincare staple specialist Yes To of copying its signature derrière care. On Monday,...
One Year In, New York Detox Destination Clean Market Cooks Up Plans To Add Two Locations
New Yorkers in the know wouldn’t peg Midtown as the nabe to find a healthy living oasis, but, in the year since it’s opened there, Clean Market has been consistently luring the city’s Lululemon-clad wellness warriors above...
DTC Supplement Company Seed Tackles Social Media Marketing On Its Own Terms By Sending Influencers To Seed University
Seed’s new social media initiative requires the influencers involved to have smarts, not simply high follower counts. The company, which produces probiotic supplements for males and females, has unveiled Seed University, an interactive 59-minute educational course...
Survey Results In The Anthology Of Independent Beauty Reveal That Skincare Stole The Show At IBE Dallas 2019
At IBE Dallas 2019, skin was in. The results of surveys taken by buyers and consumers who attended the third edition of the trade show in the Texas city showed that both groups were smitten with skincare. All...
