Erica La Sala
The Hot Fragrance Category Shows Signs Of Cooling
Growth in the fragrance category, which has been on a hot streak since the pandemic, is cooling. According to consumer insights firm YipitData, beauty’s fastest-growing category was up 14% in the first half of the year compared...
Why CVS Isn’t Trying To Launch Beauty Brands First
While other retailers race to tie the hottest beauty brands up with exclusivity arrangements, CVS has a different philosophy. For the country’s largest drugstore chain, it’s OK to be second (or...
Youthforia Closes After Foundation Shade Controversy
Youthforia is closing its doors over a year after the indie makeup brand became embroiled in a social media firestorm. The controversy erupted when shade 600 of its Date Night Skin Tint Serum Foundation, the darkest...
New E-Tailer The 2nd Wants To Become The Sephora Of Men’s Skincare
Shopping for men’s skincare just got a little easier. Launched in March, new e-tailer The 2nd features 17 men’s beauty brands across skincare, beard care, hair care, body, cologne and deodorant....
Nine-Figure DTC Beauty Brand Ogee Pushes Further Into Retail With Nordstrom Launch
After surpassing nine figures in revenue through its direct-to-consumer channel, Ogee is aiming to conquer brick-and-mortar retail. This month, the makeup and skincare brand debuted on Nordstrom’s website and...
Viral K-Beauty Brand Medicube Crushes Amazon Prime Day
Showing the power of TikTok virality on Amazon purchases, Medicube took the crown last week as Prime Day’s top-selling beauty brand. According to a report from beauty e-commerce agency Navigo Marketing
Becca Cosmetics’ Unexpected Comeback: Why The Brand Is Relevant Four Years After Its Closure
Becca Cosmetics is showing signs of life nearly four years after owner Estée Lauder killed it off. From June last year to May this year, it was the top-searched makeup brand on Google for...
