Erica La Sala
Beauty Brands Stay Positive Heading Into Holidays Despite Weak Consumer Sentiment
The holidays are always a stressful time, but they could be more stressful than usual this year as consumers face higher credit card delinquencies, pricier everyday staples like groceries, slow job growth and wages that...
Prioritizing Performance, Gen Z Consumers Name CeraVe, E.l.f. And Rare Beauty Products As Favorites, New Report Finds
CeraVe, E.l.f. Cosmetics and Rare Beauty are behind the products that gen Z shoppers mention most in conversations on consumer insights app Cafeteria as young beauty consumers prioritize product efficacy and purchase across...
Guys Are Confused About Skincare. A 19-Year-Old Launched Kleonne To Make It Simpler.
Kleonne aims to demystify skincare for confused dudes looking to build routines through careful curation, educational content and a straightforward user experience. Launched on Sept. 23, the new British e-tailer offers...
How 15-Year-Old Not Your Mother’s Became Teens’ Favorite Haircare Brand
Fifteen years since its launch, Not Your Mother’s is converting a new generation of consumers with social relevance, an influx of product releases, convenience and a value proposition fitting an economic moment characterized by pervasive...
La Roche-Posay Is Making The Biggest Media Impact As Science-Backed Brands Build Buzz
Science-backed beauty brands, including La Roche-Posay and CeraVe, have generated the fastest growing media impact value (MIV) in beauty this year, according to a new report by software and data insights firm Launchmetrics
Ex-TikTok Shop Beauty GM Launches Firm To Help Brands Win The AI Shopping Revolution
Kelsie Johnston, one of the architects of TikTok Shop’s explosive growth in the United States, is turning her attention to the next wave in retail disruption: artificial intelligence-driven agentic commerce. Launched today, her new...
Hailey Bieber’s Rhode Combines Celebrity With Financial Rigor. Can Others Replicate It?
Can celebrity cachet be measured in dollars? At Rhode, it can, and Hailey Bieber’s is valued at about $188.7 million. That’s the brand’s revenue in direct-to-consumer distribution alone for the year ended March 31 after subtracting marketing...
