Erica La Sala
Want To Scale A Beauty Brand? Understand The Backend
Scaling isn’t just about another shelf at a big retailer or seizing upon viral momentum. For beauty brands, it brings operational complexity that can implode the business if it isn’t handled deftly.
Target’s Blueprint For Worn-Down Beauty Consumers: Trendy, Healthy And Affordable Products
Despite a raft of challenges that have sunk its stock 60% over the past four years, Target isn’t pumping the brakes on beauty anytime soon. Amanda Nusz, SVP of...
What Buyer Could Reignite Fenty Beauty’s Star Power?
Several beauty and luxury conglomerates are in their divorcee era, shedding partners that no longer serve them, and LVMH Moët Hennessy Louis Vuitton is the latest to join their ranks, looking to rehome Fenty Beauty, the brand...
How The CEOs Of Phlur, Mane And OSEA Malibu Manage Founder Dynamics And Growth Strategies
Building a beauty brand that resonates with today’s fickle consumers and endures beyond fleeting trends requires more than great products and passionate founders. It demands operators who can manage explosive growth, leverage skilled marketers and play to founders’...
KJH Brand Readies For Sephora As Retailer Doubles Down On Expert-Led Brands
Sephora’s appetite for expert-led beauty brands doesn’t appear to be dissipating anytime soon. KJH Brand, the direct-to-consumer color cosmetics brand from celebrity makeup artist Katie Jane Hughes, is in discussion with the LVMH Moët Hennessy Louis...
Ulta Beauty’s Marketplace Launch Sparks Customer Backlash
Ulta Beauty’s UB Marketplace debut may have moved the beauty specialty retailer a step forward in gaining online market share, but it isn’t quite sitting right with some shoppers frustrated by a lack of information about the...
Taylor Swift’s Favorite Glitter Freckle Brand Fazit Goes Global
Fazit, the Taylor Swift-approved makeup patch brand, is traveling overseas with its viral glitter freckles. The brand is launching exclusively in the United Kingdom chainwide at Sephora next Wednesday in the...
