Erica La Sala
Walmart’s Partnership With Space NK: Smart Strategy Or Desperate Move?
Forget blurring the lines in beauty retail. Increasingly, there are no lines. Perhaps Ulta Beauty or Shoppers Drug Mart are to blame for showing mass can live with class, but, whatever the culprit,...
Everything Brands Should Know About Ulta Beauty
Ulta3 Cosmetics and Salon launched in 1990 with five stores around the Chicago suburb Naperville, Ill. Fast forward more than 30 years later and the company now known as Ulta Beauty has become the largest destination...
Inflation, Beauty, E-Commerce, Exec Moves And More: A Look At February’s Big Retail News
Is the retail industry’s rebound living on borrowed time? It’s a cryptic question, but some business intelligence analysts are answering it affirmatively as the inflation rate in the United States hit its highest point in decades...
Inside The Tech Stacks And Teams Powering DTC Beauty Brands’ E-Commerce Websites
It’s pretty tough to be a direct-to-consumer brand today. From establishing differentiation to building awareness, negotiating supplier fees and prioritizing how to allot limited resources, emerging founder-led digitally native brands face consistent challenges....
Beauty Retail Brief: January 2022
The themes roiling retail for the past several months—consolidation, department store struggles and ongoing pandemic disruptions, for example—shaped the industry significantly at the outset of this year. Whether they’ll remain as prominent or new themes will...
What Six Virtual Try-On Service Providers Offer Emerging Beauty Brands
For the past decade, big beauty has been investing in augmented reality (AR) and artificial intelligence (AI) technologies as it attempts to improve personalized and engaging shopping experiences. In 2014, L’Oréal ventured into virtual makeup try-on with...
How To Put Together The Best Possible Beauty Product Bundle For The Holiday Season—And Beyond
The rush of the holiday season is almost upon us. For most beauty brands, product bundles will be a vital sales driver and customer acquisition tool during it. Even outside of peak gift-giving periods, they serve as vehicles...
