Erica La Sala
As AI Transforms Beauty Discovery, Ex-Tesla Staffer Builds A ChatGPT Alternative For Beauty
Artificial intelligence is transforming beauty discovery and shopping, but the platforms leading the AI revolution weren’t built for beauty. Former Tesla associate Ghezal Ebrat aims to change that with SearchBeaute.ai, a...
Indie Beauty E-Tailers Pivot To B2B Models Amid Pressure From Amazon And Emerging Marketplaces
To survive a fiercely competitive and fragmented retail landscape, indie beauty e-tailers are reinventing themselves as B2B distribution partners and teaming up with large retailers through third-party marketplaces to spotlight their brands. ...
Beauty Shoppers Showed Up On Black Friday/Cyber Monday Despite Economic Jitters
Consumers’ wallets may be tightening amid high economic anxiety, but they still showed up for beauty in a big way over Black Friday/Cyber Monday as deep discounts and desirable products unlocked strong demand. Indie beauty brands saw double-digit...
Target Looks To Shoppers’ Love Of Lip Products To Power Holiday Beauty Sales
Target is betting that the industry’s lip boom still has room to run, rolling out dozens of new lip products for the holiday season in a bid to boost sluggish...
Laura Geller, Raw Sugar And Avène’s Retail Roadmaps For Brand Endurance
In today’s beauty industry, where consumer loyalty is splintering, trends disappear in a scroll and digital innovation is rapidly reshaping how shoppers discover and evaluate products, business longevity depends on transcending hype cycles...
Beauty Brands Stay Positive Heading Into Holidays Despite Weak Consumer Sentiment
The holidays are always a stressful time, but they could be more stressful than usual this year as consumers face higher credit card delinquencies, pricier everyday staples like groceries, slow job growth and wages that...
Prioritizing Performance, Gen Z Consumers Name CeraVe, E.l.f. And Rare Beauty Products As Favorites, New Report Finds
CeraVe, E.l.f. Cosmetics and Rare Beauty are behind the products that gen Z shoppers mention most in conversations on consumer insights app Cafeteria as young beauty consumers prioritize product efficacy and purchase across...
