Faye Brookman
The Battle For Indie Beauty Is On: Ulta Beauty And Sephora Intensify Their Focuses On Up-And-Comers With New Displays
Ulta Beauty and Sephora are going head-to-head in the race to be the go-to destination for the formidable beauty brands of tomorrow. Shortly after Sephora premiered The Next Big Thing displays containing rising makeup brands in...
How Indigo Wild Founder Emily Voth Knew The Time Was Right To Sell Her Company
“I had raised the baby who is now ready for college,” says Emily Voth, founder of Indigo Wild, explaining her company’s deal with Hammond, Kennedy, Whitney & Co. Inc. last year. The private equity firm acquired a majority...
NakedPoppy Scores $4M For Clean Beauty Curation And AI-Driven Product Recommendations
Clean indie beauty brands have a new platform to help them get into consumers’ hands. Created by Jaleh Bisharat and Kimberly Shenk, NakedPoppy is a curated website for busy women without the time or inclination to stroll...
Does It Really Take Two Years To Build A Blockbuster Beauty Product?
No beauty brand wants consumers to think it hastily whipped up its formulas overnight. A lengthy product development process connotes care and quality. But, in the beauty industry, it’s not necessary to belabor behind-the-scenes labor. While many companies...
When Ulta Beauty Came Calling, Terra Beauty Bars Was Ready
Many beauty startups aren’t prepared when a major account comes calling. They don’t have the bandwidth or cash to meet inventory demands, and aren’t set up logistically to ship thousands of pieces. That wasn’t the case for three-year-old...
What’s In A Brand Name? For Mineral Sunscreen Specialist Sconset, It Makes All The Difference
When Tera Washburn, her two sisters and mother (Tori, Jacqueline and Patricia, respectively) were developing their sunscreen brand three years ago, the name they selected, Clean, wasn’t a ubiquitous term. “It was before ‘clean’ was trendy and the...
AKOCO Launches A Next-Gen K-Beauty Website Fusing Commerce And Community
AKOCO, an e-commerce platform offering shoppers opportunities to learn about, share experiences with and buy K-Beauty products, is getting a boost from the world’s obsession with K-pop. “Three years ago, every Korean beauty brand was coming to...
