Faye Brookman
Ellie Bianca’s Three-Year Journey To Launching At Its Dream Retail Partner
Evelyne Nyairo’s first trip to the Canadian Health Food Association’s trade show three years ago was an eye opener. “I sat there with my one oil and all the retailers walked by,” recalls Nyairo, who was hoping the...
New Skincare Brand Aethera Offers A Gateway To Cannabis Beauty
CBD is all the rage, but there are consumers afraid to take the plunge. Enter Aethera Beauty, a new line launched on Amazon featuring cannabis sativa, also known as hemp seed oil. It’s beginning with a trio...
Dazed And Confused: False Marketing Promises Are An Enormous Obstacle To CBD Beauty Growth
Confusion over CBD product ingredients could prove the biggest obstacle to the cannabis category’s growth. That’s the conclusion of three experts with diverse experiences in the CBD space participating in last week’s Well + Good Talks panel...
Can Small Beauty Brands Succeed At The Huge Hudson Yards Development?
In the biggest private development in the biggest city in the country, can small beauty retailers and brands contend for customer dollars amid well-known and well-heeled names that have spent gaudy sums to secure spots in the 1-million-square-foot...
What’s Behind The Shrinking Field Sales Teams At Beauty Brands And Retailers?
The beauty industry is abuzz over postings on the anonymous Instagram account Estée Laundry chronicling field sales team reductions and eliminations at beauty brands and stores. Deposed employees spilling tea are from Sephora, Ouai and Estée Lauder,...
Don’t Know Your EDI From EBITDA? Here’s A Glossary Of Terms Every Beauty Entrepreneur Needs To Understand
Suzanne LeRoux, an attorney prior to launching One Love Organics, thought the legal profession was rife with jargon. But beauty retailers’ acronym-riddled vocabulary puts legalese to shame. “I’d hear things like 3PL and didn’t know anything they...
Why The Year Of The Pig Could Fatten Indie Beauty Sales In China
As celebrations for Chinese New Year—the year of the pig—captivate China this week, more U.S. independent beauty brands want to feast on what will soon become the world’s top retail market. There are barriers to entry, though, indie...
