Faye Brookman
Meet The Skincare Brand Catering To The Rising Skintellectual Class With Serious Science
The Sephora Accelerate program has helped many female founders refine their businesses. For cosmetic scientist Shuting Hu, founder and CEO of skincare brand Acaderma, the boot-camp experience totally changed her go-to market strategy. The brand goes beyond...
With Makeup Sales Slumping, Cosmetics Companies Are Rushing Into Skincare. Can They Succeed In A New Category?
Emboldened by success with color cosmetics, Kylie Jenner entered the $131 billion global skincare business in May with Kylie Skin. The beauty mogul was quickly taken to task on social media for everything from her brand Kylie...
Affordable British Brand Makeup Obsession Launches At Target With The Force Of Fast Beauty
Makeup Obsession is the newest entry in Target’s expanding arsenal of indie brands. The British beauty brand has rolled out 60 stockkeeping units to 1,200 Target doors and the chain’s website, marking the United States debut of...
CBD E-Tailer Standard Dose Opens A Not-So-Standard Brick-and-Mortar Location In New York City
Online CBD retailer Standard Dose opened its first brick-and-mortar location last week in the NoMad section of Manhattan. To call it a store, however, would be a misnomer. There are no shelves lined with rows and rows...
Why Sarah Otto Went Back To The Drawing Board To Reimagine Her Dream Skincare Brand
Sometimes you have to start over, even when you just started. After working in dermatology for six years as a nurse practitioner, Sarah Otto identified what she thought was a gaping hole in the skincare segment. “People came...
Sons And Daughters Aren’t Purchasing Beauty Products For Mother’s Day. What Should The Beauty Industry Do?
Americans are forecast to spend a record $25 billion on Mother’s Day purchases. That’s up from $23.1 billion last year, according to an annual survey from the National Retail Federation. On average, people plan to shell out...
The Men’s Market Looks Downright Glowy (Hint: Male Face Masking Is Involved)
After leaving the stuffy finance sector a year ago for a more informal office environment at WeWork, where he’s senior sales associate, handsome trainer on the side Michael Taylor shaves only once every 10 days. “When I shave...
