How Celebrity Beauty Brands Remain Relevant, According To The Execs Guiding Rose Inc. And InBloom

The love affair between famous names and the beauty industry isn’t over.  From soon-to-released lines from Hailey Bieber and Scarlett Johansson to recently released brands from Jennifer Aniston (LolaVie) and Ariana Grande (REM Beauty),...

Womaness Co-Founder And Former Target Exec Sally Mueller Shares Five Winning Brand Launch Strategies

Nearly a year ago, Womaness, winner of the 2021 Beacon Award for Best Brand Launch, launched with 13 products spanning skincare, body care, wellness, sexual health and incontinence on its e-commerce website...

Investment Bankers Anticipate Lots Of Beauty Deals, A Focus On Profits And A Dip In Valuations This Year

After a slow 2020 for beauty mergers and acquisitions, the end of 2021 and the beginning of 2022 have been buzzing with activity, thanks to a backlog of capital that investors and buyers have been eager...

What Actually Is A Lifestyle Brand?

Olamide Olowe, founder of skincare brand Topicals, believes every brand has a chance to become a lifestyle brand. Joining Jules Miller, founder of The Nue Co., and Malaika Jones, co-founder of Brown Girl...

From Twitch To Flip, Social Media And Livestreaming Platforms And Tools Moving The Needle For Emerging Beauty Brands

The importance of TikTok to a brand’s social strategy is only rising, according to Jacquelyn De Jesu, founder of stylish shower cap specialist Shhhowercap. “For any brand...

Jillian Wright Departs IBMG As Company Charts New Course

Co-founder Jillian Wright is departing Indie Beauty Media Group as the company enters a new phase following a restructuring in 2020. Wright, who started IBMG’s landmark event, Indie Beauty Expo (IBE),

How BIPOC Founders Can Secure Smart Money To Build Their Beauty Brands

“There’s smart money, and there is dumb money,” declared Thirteen Lune co-founder Nyakio Grieco, speaking during a Beauty Independent In Conversation webinar last week on funding for BIPOC-owned brands.  Grieco, who joined...