Jane Carlson
Adit Retailer Spotlight: Why Melanin Grace Founder Marti Moore Prefers The Term “Mindful” To “Clean”
After nearly 15 years as a marketing executive at big retailers like Macy’s and Hudson’s Bay, Marti Moore felt called to do something completely different: create an indie digital beauty marketplace with brands by and for...
Ulta Beauty’s Muffy Clince, Fat Mascara’s Jennifer Sullivan And Holistic Beauty Group’s Robyn Watkins On Beauty Trends Set To Reign In 2022
The beauty industry bounced back this year as people began to realize pandemic conditions are a lasting feature of modern existence rather than a momentary blip. But how different will 2022 look? Current beauty...
The Innovations Driving Opulus Beauty Labs, Plus And Droplette—And Challenges They’ve Faced
The sheer volume of beauty products being marketed to consumers can make even the most discerning shopper’s head spin. Amid the profusion, some beauty industry insiders like Beauty Heroes founder Jeannie Jarnot
Makeup Experts From Nudestix, Rare Beauty And Ace Beauté On Social Media, Subscription Boxes And Virtual Try-On Tools
Over the last few years, the skincare category has been the beauty industry’s growth engine, a development accelerated by pandemic-stoked quarantines and mask mandates, but the makeup category has been rallying. In the third quarter, prestige...
Adit Retailer Spotlight: Beauty Heroes’ Jeannie Jarnot On Why “There Should Be Fewer Brands”
As other retailers and subscription boxes aggregate tons of buzzy brands geared toward the gen Z audience, Beauty Heroes does the opposite. It’s attracted a loyal clientele by sorting through the massive amount of...
Checking In With Credo Co-Founder And COO Annie Jackson
Since its inception in 2015, retailer Credo has been at the center of the clean beauty movement. This year, that movement has experienced major shifts. It’s been challenged by a vocal group of cosmetic chemist and influencer...
Logistics Experts On Keeping Shipping Costs Down, Selecting The Right 3PL Partners
If the centrality of logistics to startups wasn’t clear before, the pandemic-stoked supply chain chaos has made it painfully so. “Inventory is capital, so knowing your inventory and using a tracking system is the...
