Jane Carlson
Youth To The People Co-Founder Joe Cloyes Shares Four Important Strategies That Led To L’Oréal Acquiring The Brand
No doubt about it, 2021 was a banner year for clean skincare brand Youth to the People. In August, it rolled out its first out-of-home advertising campaign in five cities. In September, it won Beauty Independent’s Beacon...
“Everywhere That Neutrogena Is”: How President Melanie Bender Is Leading Clean Skincare Brand Versed’s Next Growth Phase
Under the guidance of president Melanie Bender, Versed is bringing people into the clean, sustainable beauty segment. For over half of the skincare brand’s customers, it’s the first eco-minded skincare brand they’ve purchased from, and for...
Beauty Independent Unveils 2022 Beacon Awards Nominees
The 2022 Beacon Awards is shining a light on 113 outstanding nominees across 24 categories in beauty, wellness and personal care. For the third annual beauty awards programs spearheaded by Beauty Independent and sponsored by...
A Content Creator’s Recommendations For Identifying And Working With Content Creators
When the pandemic brought events to a halt, Monica Ramirez, a graphic designer who previously worked on them for Beauty Independent parent company Indie Beauty Media Group, pivoted to full-time beauty, fashion and lifestyle brand content creation....
Indie Beauty Media Group Returns To Live Events With Adit Live, Expands Adit Membership Services
Indie Beauty Media Group, parent company of retail success organization Adit and indie beauty business publication Beauty Independent, is returning to events with Adit Live. The invite-only event will be limited to Adit’s member...
Plantkos, Nature Of Things And Chris Collins Selected For The Second Cohort of Beauty Independent’s Bridge Mentorship Sponsored by True Beauty Ventures
Three brands are about to receive big-time education on the fundraising process. Plantkos, Nature of Things and Chris Collins have been selected for the second cohort of Bridge Mentorship, a program created by True...
Clio, Ilia And Amyris Executives On What Makes A Brand Acquisition Material And Post-Acquisition Realities
Many founders think selling their brand is the ultimate sign of success, but striking the right deal is often complicated. Even $100 million businesses can have tricky paths to an exit. Clio, the sexual wellness device and...
