Jenny Berg
The Nature Of Things For The Brand Nature Of Things: Strategic Retailers, International Growth, Distinctive Packaging And Complex Formulations
By the time Jamie Leilani Pelayo co-founded Beacon Award-winning beauty and wellness brand Nature of Things in 2019, she had years of beauty industry and entrepreneurial experience under her belt at the likes of Sephora, Violet...
The Lowdown On Beauty Product Certification
For brands, the process of becoming certified by third-party organizations can be tedious. There’s a big group of possible certifications to explore, and a web of domestic and international suppliers to get in order to meet their requirements....
What Beauty Brands Should Know About Expanding From Direct-To-Consumer Distribution To Retail
Even in an age when consumers anywhere can shop from beauty brands online, retailers remain incredibly attractive prospects for them. After originally starting in direct-to-consumer distribution, Maes Face, gen Z skincare line, and Vegamour, a brow,...
New Brand Asklepios Garden Showcases The Luxury Of Plant-Powered Skincare
Asklepios Garden founder Nicholas Bradford Fritz has always gravitated toward creative fields. He’s designed furniture, handled marketing, made chocolate and, before launching his gender-fluid, vegan, luxury skincare line in April of this year, entered the beauty industry...
The Common Ground Between Clean Beauty Supporters And Detractors
Clean beauty has caused one of the biggest chasms in the beauty industry today. On the clean beauty side, beauty brands and retailers avoid certain ingredients they worry could be potentially hazardous. On the other side, there are...
Moea Brings The Story Of Hawaii To The Shelves Of Target Stores In The State
Moea co-founders Kina Ahsing and Noella Callejo were friends long before they were business partners. “Kina and I have known each other since we were little, little kids,” says Callejo. “We were both born and raised in...
New Brand Barb Is Making Sure Underserved Short-Haired Consumers Are Understood
Sheena Lister, co-founder of Barb, a haircare brand designed to celebrate women and others with short hair, grew up with long, curly hair. “I hated brushing it when I was young,” she says. “Fast forward to my early...
