Rachel Brown
Five Strategies For Developing Beauty Products For Diverse Customer Bases
Beauty brand founders often develop a product because of a problem they have, but a product aimed at a single person doesn’t generally result in a successful brand. Products must be developed for a varied population being constantly...
“Tired Of Being The Best-Kept Secret:” How Cult-Favorite Curly Hair Brand Inahsi Naturals Is Getting To The Next Level
For many beauty entrepreneurs, the beauty industry offers an escape valve from an industry or job that, for whatever reason, isn’t right for them. Prior to entering the beauty industry, Rhonda Marshall was a high school chemistry teacher,...
Allure Is Curtailing Its Use Of Sustainability Buzzwords. What Eco Buzzwords Do Brands Want Reconsidered?
Last week, Allure revealed it’s prohibiting the word “recyclable” to describe plastic, being very circumscribed in its use of the words “biodegradable” and “compostable,” and banning the words “earth-friendly,” “eco-friendly” and “planet-friendly” in...
Plot Twist: Lu LatinUs Beauty Pairs A Soap Opera With Shampoos And Conditioners Catering To Latinas
Lu is following an unusual plot line for a new haircare brand: It’s pairing products with a soap opera or novela that gives them a dramatic origin story grounded in the canny entrepreneurial skills of three generations...
Whole Foods Veteran Maren Giuliano Joins Erewhon To Guide The Beauty And Wellness Assortment
Maren Giuliano has returned to shaping selections in the natural grocery channel. She’s joined Erewhon, the Southern California mini chain known for its organic prepared food, cold-pressed tonic bar and loyal shoppers that The New York Times...
The Services Beauty And Wellness Entrepreneurs Are Rushing To Get—And Why Some Are Holding Off
With all adults in the United States eligible for a coronavirus vaccine, beauty service providers hit hard by the pandemic could be due for a major rebound. To suss out whether that rebound is already starting to happen,...
Why The Makeup Wipe Status Quo Will Get Wiped Out
In a lighthearted Harper’s Bazaar video on her nighttime skincare routine posted in August of last year, Rihanna weighed in on a serious topic: the effect makeup wipes are having on the environment. “I used to use...
