Rachel Brown
When Is An Image A Harmful Lie? Beauty Brands Weigh In On The Great Debate Over Social Media Filters
Huda Beauty founder Huda Kattan has committed to not using filters on her Instagram account and agreed to an advertising rule enacted in the United Kingdom that prohibits misleading filters. The advertising rule...
Unilever Is Excising The Word “Normal” From Beauty Packaging. What Other Words Should Be Excised From Beauty?
Unilever recently announced it would eliminate the word “normal” from its beauty product packaging. In light of the company’s move, we ask 21 beauty brand founders and executives: What word or term do you think should...
Alpha-H Looks To Reinforce Its Authority In Skincare Acids And Support Women Reentering The Workforce
“Alpha means much more than alpha hydroxy acid,” says Tina Randello, chief commercial officer of skincare brand Alpha-H, which was founded about a quarter of a century ago by Michelle Doherty with a focus on glycolic acid....
How Anise Cosmetics Went From A Mall Kiosk To Walmart Locations Nationwide
Before 8-free and 10-free nail polishes shook up the nail segment, Anise Cosmetics pioneered better-for-you nail polish formulas. Influenced by The Body Shop and Lush, co-founders and couple Neal Wallach and Tam Tran understood almost two decades...
Why Laura Geller Is Focusing On Women Over 40 In Its Imagery—And Why Other Brands Should, Too
A funny thing happens when you’ve been successful in the beauty industry for a long time. Despite all its magical creams, you age. For some beauty brand founders, dealing with that inevitability can be difficult. Aging seems to...
How Former Sephora Chief Merchant Margarita Arriagada Is Redefining Luxury Beauty With Her Brand Valdé
After the pandemic took hold in the United States in the spring of last year, former Sephora chief merchant Margarita Arriagada was faced with one of the most difficult decisions of her storied beauty industry career. Should she...
New Beauty Brand Fiils Is On A Mission To Make Refills Easy And Fun For Everyone
“I’m a recovering hypocrite really because I’ve worked for big beauty brands and pushed product for so long,” says Anna Priadka, former global artist for Nars in the United Kingdom and regional makeup artist for Dior. “In my...
