This New Gen Z Brand From A Former Estée Lauder And L’Oréal Exec Makes Makeup Super Affordable

Shortly before Amy Granger left The Estée Lauder Cos. Inc., where she was director of global business planning and e-commerce analytics, she worked on a campaign with a budget that soared into the millions. “They used A-list models...

Femtech Startup Joylux Adds Kathy Fields As Investor And Board Member, Readies For Expansion

“We are the vagina queens,” declares Colette Courtion, CEO and founder of Joylux. If the market hasn’t yet coronated the femtech firm atop the women’s intimate care territory, it might move in that direction now that Joylux...

What It Takes To Get On Grocery Store Shelves

Business of Fashion recently heralded grocery aisles as the next beauty destination. In the trade publication, Rachel Strugatz writes, “Imagine a world where shoppers can pick up high-end moisturiser and vegan almond flour tortillas in one place.”...

Stressed Out? Pursoma Will Help You Disconnect, Decompress And Detox

Before the pandemic, people were stressed out and glued to their devices. Since it, stress and technology dependence has only increased. The natural bath and body care brand Pursoma is particularly well-suited to address the anxiety...

Aˈme-ke Is A One-Stop Online Shop For Black-Owned Brands Across Beauty Categories

Shortly after Fenty Beauty launched in 2017, Emeka Anyanwu, an attorney who’d recently gotten an MBA, took notice of Black-owned beauty brands entering retailers like Sephora, Ulta Beauty and Target. “It was an exciting time for Black-owned beauty...

Skincare Brand 54 Thrones Celebrates And Elevates African Beauty Ingredients

As a kid in Austin, Tex., tubs of shea butter, coconut oil and black soap were commonplace in Christina Tegbe’s house. “I didn’t know that everyone didn’t have these things until I got older,” laughs the daughter of...

What Happened When Premama Pulled Out Of 8,000 Retail Doors To Focus On The Bottom Line

A year after Dan Aziz raised $3 million in 2016 to expand his maternity wellness brand Premama, he scrutinized the results it was achieving in 8,000 doors at the likes of CVS, Walgreens, GNC, Target, Sprouts Farmers...