As Shopping Moved Online, Perfume Sales Plunged. Here’s What One Indie Fragrance Brand Did To Stay Afloat.

For a perfume sector highly dependent on brick-and-mortar stores to drive sales, the pandemic has been dreadful for business. In the first quarter, The NPD Group estimates prestige fragrance sales in the United States dropped 13%...

Personal Care Company Beast Brands Receives $3M In Series A Funding

Beast’s bank account has gotten quite a bit bigger. The personal care brand known for invigorating formulas has raised over $3 million in a series A round led by Callais Capital Management with participation from Sand Hill...

Estée Lalonde On How The Pandemic And Black Lives Matter Are Changing The Beauty Influencer Business

The pandemic has put the careers of most influencers in flux. Beauty and lifestyle guru Estée Lalonde’s is no exception. The break from big events and splashy campaigns has allowed her to ponder the state of the...

Clean Skincare Brand Versed Ventures Into The Growing Adult Acne Segment

Once you have adult responsibilities, you should be able to forget about acne. Unfortunately, that’s not the case—and pimples rear their stubborn blackheads and whiteheads on the faces of people of all ages. At the very least,

P&G Ventures-Backed Bodewell Wants To Put An End To Eczema Sufferers Cycling Through Disappointing Products

In 2016, Jamie Duff had recently sold the brand he co-founded, Stolen Rum, to beverage investment company Liquid Asset Brands, and he was extremely stressed. The stress exacerbated eczema he usually kept at bay. “I had found...

How Glow By Daye Is Transitioning From Amazon Seller To Full-Fledged Beauty Brand

An entrepreneurial desire simmered inside Ranay Orton, but she wasn’t sure what to apply it to. She liked her job—she worked in sales for the pharmaceutical company Abbott from 2010 to 2014 before joining Roche in a similar...

“Stitch Fix For Skincare”: New E-Tailer Kura Skin Makes It Easy To Put Together Skincare Routines

Not everybody is dissecting AHAs on Reddit. Kura Skin assembles customized skincare regimens for consumers who aren’t armchair cosmetic chemists. Directed by a quiz covering age, location, existing product usage, and skin concerns, sensitivity, tone and type,...