Rachel Brown
I Lead A Skincare Manufacturer, And Here’s How The Pandemic Changed My Business
During over a quarter century in business, skincare manufacturer Cosmetic Solutions has survived wars, economic downturns, natural disasters and countless beauty trends, many no doubt unwise. The challenge of the pandemic, though, is of a completely different...
Pay Attention Afterpay: Payment Installment Service Four Makes Headway With Beauty Brands
Amid the pandemic, e-commerce payment installment options are booming. A leader in the space, Melbourne-based Afterpay, added 1 million shoppers in 10 weeks to reach 5 million active shoppers—those who’ve used it in the past year—and nearly 9...
Embarking On Its First Major Digital Campaign, The Inkey List Is Out To Raise Consumers’ Skincare IQ
When it comes to skin, ignorance isn’t bliss. The Inkey List wants consumers to realize they don’t have to be in the dark about their dark spots, dry patches, wrinkles, breakouts or acne scars and the products...
A Veteran Buyer On How Indie Beauty Brands Can Win Over Retailers Challenged By The Pandemic
Challenging for indie beauty brands prior to the pandemic, the retail environment is getting exceedingly tougher due to it. Melissa D’Aquila, who spent 11 years as a buyer at Lord & Taylor, the last two dedicated to...
The Primped Pandemic Guy: Men’s Brands See Online Sales Increases
Before the pandemic, beauty entrepreneur Andrew Glass, co-founder of hair removal brand Wakse and founder of skincare brand Non Gender Specific, was more into personal maintenance than your typical guy. During the pandemic, he’s taken it...
Canviiy Strengthens Its Position In The Growing Scalp Health Category By Launching At Target
When Sherrel Sampson started developing Canviiy in 2014, the scalp health category the brand focuses on wasn’t sexy. “It didn’t have much appeal. It was like the red-headed stepchild of the industry,” she says. “I realized there...
Self-Heating Mask Brand Popmask Set To Pop Into CVS And Target Stores
Louisa Booth’s entrepreneurial ventures are really popping. The former investment banker behind hair tie line Popband, self-heating mask specialist Popmask and forthcoming hand sanitizer brand Popfresh is making major retail moves amid the pandemic. Following its...
