Rachel Brown

New consumer packaged goods brand incubator Syllable’s slogan, “Syllables make words. Names make products,” is indicative of its proposition that so much more than stuff goes into the stuff people purchase. In partnership with content production house...

Hundreds of thousands of millennials have turned to fillers and Botox to foil facial volume loss and fine lines. In 2017, Tai Adaya, then 27 years old, was one of them. “I have always been really concerned...

When Brandless launched in July 2017 with $50 million in funding, it was uncannily reminiscent of Public Goods, a much leaner reimagining of the brand Morgans that started a year earlier centered on a cut-out-the-middleman direct-to-consumer approach...

Deodorant isn’t a personal care postscript—and Cleo+Coco founder Suzannah Raff doesn’t think it should look like it is. She teamed up with the agency We Are Purpose nearly a year ago to modernize her natural deodorant...

When friends Stacy Blackman and Nicole Brooks looked for skincare products suiting their teenage and preteen daughters, they discovered plenty. When they did the same for their teenage sons, they came up empty. “There was nothing a boy...

In a first for the CBD segment, Verdant is stripping markups from its prices to sell products at cost. The direct-to-consumer brand joins Beauty Pie and Public Goods in bringing transparency to the financial model of consumer...