Rachel Brown
Tower 28 Has Had A Hot Start. Here’s The Multipronged Marketing Approach That Helped It Take Off.
There were no fancy analytics or agencies when Tower 28, a clean beauty brand focused on consumers with sensitive skin, started its marketing push before launching in April last year. Founder Amy Liu and an intern scrolled...
CBD Is Trendy, But New Beauty Brand Floramye Is Intent On Making It Timeless, Too
If you want to know where the market’s heading, keeping tabs on Allison Tryk would be a good place to start. Before S’wll and Bkr transformed water bottles into accessories in the hands of every cool girl, the...
Ben Bennett’s New Incubator And Investment Firm The Center Aims To Prime Emerging Beauty Brands For Lucrative Exits
If you’re hunting for future Drunk Elephants, Ben Bennett’s someone to watch. The product developer and beauty trend soothsayer has started incubator and investment firm The Center to create and nurture brands he hopes will end up in...
Pause Well-Aging Founder Rochelle Weitzner’s Take On The Right Way For A Beauty Brand To Talk About Menopause
After Estée Laundry posted about Korres’s White Pine Meno-Reverse last week, the anonymous Instagram account’s followers quickly reacted to the skincare brand’s anti-aging positioning and its suggestion that the new line would negate the effects of menopause...
How Bésame Cosmetics Harkens Back 100 Years To Create A Contemporary Brand
Bésame Cosmetics looks back to forge ahead. The prestige vintage-inspired brand started in 2004 with a red lipstick that evoked the 1920s, and has since revived the century-old Cake Mascara concept and cream rouge from 1938 before...
Kosas On The Rise: The Clean Beauty Brand Secures Series B Funding
Is Sheena Yaitanes the Estée Lauder of our age? A lot of investors think so. In fact, enough think so that her brand Kosas has reeled in a series B funding round led by Erewhon, Califia Farms and...
Kreyol Essence Scores A Deal On “Shark Tank” And National Rollout At Ulta Beauty
Yve-Car Momperousse, who started Kreyol Essence in 2014 with her husband Stephane Jean-Baptiste, wasn’t going to leave “Shark Tank” without a deal. That doesn’t mean she would take just any deal. In an episode of the ABC...
