23-Year-Old Akilah Releford Is Building Mary Louise Cosmetics Into A Million-Dollar Natural Skincare Brand

Akilah Releford was well on her way to following in the footsteps of her father, foot and ankle surgeon Bill Releford, to become a doctor when a series of about 40 tweets on DIY-ing oatmeal masks...

Want Clear Skin For The Weekend? Drop By Aerie And Anthropologie To Pick Up WKND Cosmetics’ Pimple Patches

The pimple patch parade is popping. The latest zit sticker startup gaining momentum at stores is WKND Cosmetics, which is rolling out to Anthropologie and American Eagle Outfitters Inc. chain Aerie with its signature Simple Pimple Patch...

How Beautyblender Created A Sponge That’s Become Synonymous With Makeup Application—And Is Moving Beyond It

Working in the early 2000s on the show “Girlfriends,” makeup artist Rea Ann Silva created the teardrop-shaped pink sponge Beautyblender at the dawn of high-definition television to ensure not every pore and pimple could be seen by...

From The Mind Of A Former J&J Exec, Fresh Chemistry Delivers Skincare Ingredients At The Peak Of Their Power

Stale skincare isn’t the stuff of good selfies. Fresh Chemistry customers don’t get any. As a Johnson & Johnson marketing director and brand manager, founder Nisha Dearborn worked on preservative-packed products for Aveeno and RoC that sat...

Pioneering CBD Brand Empower BodyCare Enters Nordstrom’s New CBD Beauty Displays

In 2004, long before CBD was mixed into cold brew, Trista Okel concocted a topical remedy out of the cannabinoid, jojoba, lavender, bergamot and various natural oils to help her mother Margaret cope with three forms of arthritis....

Life Elements Battled Numerous Entrepreneurial Elements Before Finding Success With Potent CBD Products

Business life has sure thrown a lot at Life Elements founder Martha Van Inwegen, but she’s overcome to find success with her latest venture in CBD. The former technology executive entered the personal care space 15 years...

Target Builds Its Natural Acne Product Assortment With The Addition Of SkinKick

The ruling triumvirate in the over-the-counter acne segment—Proactiv, Clearasil and Neutrogena—is being threatened by a plethora of pimple solution startups offering alternatives to their products, from Instagram-worthy zit-zapping stickers to natural formulas without the ingredients benzoyl peroxide...