Rachel Brown

Plastic Pollution Is A Huge Problem, But Awake Organics Shows A Small Brand Can Do Something About It
Global environmental destruction is too big a problem for indie beauty brands to tackle on their own, but Awake Organics founder Melissa Kimbell doesn’t believe that’s an excuse for inaction. The British natural beauty brand has launched...

Starting With Gua Sha, Wildling Makes Ancient Modalities Super Stylish For Modern Consumers
About two years ago, Jill Munson, a beauty industry veteran with marketing and product development positions at Josie Maran, SpaRitual, Procter & Gamble and L’Oréal on her resume, attended a gua sha workshop by aesthetician Britta Plug at...

Ethique Is Leading The Plastic-Free Beauty Movement Around The World
When Ethique reached out to a New Zealand chain to carry its plastic-free solid haircare five years ago, founder Brianne West received a harsh response from the buyer. “She was like, ‘Good luck building a market for a...

Skincare Brand TwinMedix Brings On Makeup Artist James Vincent As Creative Director As Its Consumer And Retail Reach Broadens
YouTubers, Instagrammers, egirls, it’s tough to keep up with who’s hot on social media, but celebrity makeup artists have remained relevant since the dawn of Hollywood. Recognizing the sustained importance of professional beautifiers, skincare brand TwinMedix has...

A Look At The Complicated Rules Governing Influencer Partnerships
In a Twitter post late last year, makeup brand founder and social media sensation Jeffree Star compared beauty companies compensating influencers for shout-outs to Pepsi paying to appear in a movie. “It’s advertising,” he proclaimed. Indeed, influencer endorsements...

“IRL Is Better Than URL”: Prose Takes Content Beyond Its Blog And Instagram Feed With Print Magazine At Length
“Our generation is tired of social media, and everything being digital and on a screen,” says 24-year-old Emily Bowen, editorial assistant for custom haircare brand Prose’s new magazine At Length. “IRL is better than URL, for...

Lord Jones’ CBD Competitors Could Follow Its $300M Deal With Jackpots Of Their Own
The green rush has turned into green riches. When Canadian marijuana company Cronos Group Inc. revealed Friday that it would acquire Redwood Holding Group, owner of CBD brand Lord Jones, for $300 million, huzzahs reverberated throughout the...