Luxie Beauty Is Taking Part In Coachella With Boxycharm. Will Its Involvement Be Worthwhile?

Darren Naylor is leaving San Jose today to head to the Coachella Valley Music and Arts Festival in the eastern Riverside County city Indio, Calif., for the sixth time. This year, he’s not going for fun, although he...

Clean Supplement Brand Sculpt Joins The Movement To Democratize Wellness With A Launch At Target

When most of us put on weight, we think about forking over for a gym membership or whipping up a few keto dishes. When Anita Rincón gained 80 pounds, she threw herself into researching ways to shed the...

Fast-Growing Wellness Supplement Brand 8Greens Receives Minority Investment From Prelude Growth Partners

Wellness supplement brand 8Greens has added a new sort of green to its business: a minority investment from Prelude Growth Partners. Created by former model and cancer survivor Dawn Russell, 8Greens has achieved 400% annual sales...

Pushing The Menstruation Conversation Forward, Target Launches Menstrual Cups From Stylish Period-Care Brand Saalt

Saalt has scored a big win for the mainstreaming of menstrual cups by launching at Target. The sustainable period-care brand is rolling out across the big-box chain’s 1,850 stores with its small and regular individual menstrual cups,...

Ingestible Brand Golde’s Inclusive Approach To Wellness Is Coming To Sephora

Golde is broadening the definition of wellness at Sephora. In an ingestible field at the beauty specialty retailer that includes WelleCo and The Beauty Chef, the brand comes in at the lower end of the...

In Collaboration With Influencer Loey Lane, Brandable Takes Body Positivity To The Masses With New Brand LoveAnyBody

Body care isn’t just for one type of body. Big-box retailer Target and new body-care brand LoveAnyBody are making sure most American women, meaning those who aren’t sample size, aren’t shut out of the beauty discussion by...

New Clean Beauty Brand Free & True Simplifies Skincare Routines For Women Who Have Many Things To Do

Tami Blake knows a thing or two about being a busy woman. A mom, aesthetician, cosmetics formulator, spa owner and beauty brand founder, she doesn’t have spare minutes for a painstakingly complex skincare routine. Thankfully, her new clean...