Rachel Brown
The Next 85 Days Are Critical For Future-Proofing Beauty Supply Chains, According To Atelier’s Nick Benson
Whether a beauty brand generates $1 billion or $1, it can’t be disentangled from the global supply chain. That’s because it’s practically impossible for some part of its business, whether ingredients, packaging, manufacturing, distribution or marketing, to...
Indie Beauty Reality Check: How Much It Really Costs To Market A Big Product Launch
After we ran a No Stupid Questions story last year on the costs of launching a beauty product that largely focused on development and production, Jana Bobosikova, co-founder and CEO of KIKI World, suggested we do...
Bulletin Co-Founder Ali Kriegsman On Why Founder-Led Brands Are The Future—And Not All Founders Will Like It
At Bulletin, Ali Kriegsman and Alana Branston built an unexpected empire. After a series of pivots—it went from a newsletter spotlighting cool indie brands they started in 2015 while working at content marketer Contently to a membership...
Indie Beauty Dish: Retail Launches, Brand Deals And More From March 2025
Nameless CPG appears to have acquired Freck Beauty. It joins a portfolio at the holding company extending across beauty, sexual wellness, food and wellness with the brands Wander Beauty, Awkward Essentials, Wile, Ladybird Provisions, Everly,...
The Beauty Industry’s Tariffs-Fueled Transformation Is Already Starting
If President Donald Trump doesn’t change course, his administration’s sweeping tariff policies could radically transform the American beauty industry dependent on Chinese manufacturing and packaging, with beauty brands shifting suppliers, tweaking formulas and components, and reserving...
“This Is Insane”: Beauty Brands Scramble To Assess Tariff Impacts And Mitigation Strategies
After President Donald Trump announced sweeping tariffs on some 180 countries and additional “reciprocal” tariffs on roughly half of them last week, Melissa Butler, founder of The Lip Bar, took to Instagram to explain...
Amid Beauty’s Languishing Loyalty, Here’s What Brands Are Doing To Keep Notoriously Fickle Customers
Data from NielsenIQ shows that beauty brand loyalty has plummeted 20% in the last two years. As evidence of the lack of loyalty, the market research firm notes 90% of purchases on Amazon, expected to...
