Ceramedx Provides Sensitive Skin Sufferers A Natural Alternative To Conventional Ceramide Lotions

Even though natural beauty pioneer Kenneth Grand had access to lotions and creams of all sorts, he didn’t use them much until a bout with serious dry skin sent him scurrying to the doctor’s office for solutions. The...

Orgánachs Farm To Skin Proves Natural Beauty Products Aren’t Only For New Yorkers And Angelenos

Signs of natural beauty stretching from niche to mainstream are popping up in town after town in this country. Westport, Conn., is case in point. The affluent community outside of New York City got its own clean beauty...

Dallas Studio EcoBlend Therapies Takes A Big Picture Approach to Skincare

Former Acure president Amy Halman has settled into an intimate setting at studio EcoBlend Therapies to have frank skincare discussions with clients. “It doesn’t matter what moisturizer or cosmetic you buy, nothing is going to work if you’re...

Skincare Brand Sélia & Co. Turns Masking Into A Self-Care Tea Ceremony

Sélia & Co. is the skincare version of cozying up with a cup of tea. The new brand revolves around a trio of tea and clay products priced at $28 each: Peppermint + Green Tea Mask, Rose +...

Clean Beauty Mart Swiftly Builds A Surprisingly Strong Business In L.A.

Oliver Ifergan, a hairdresser with an appetite for entrepreneurial endeavors, ventured into clean beauty as a literal side project, transforming a 600-square-foot space adjacent to his Beverly Hills salon OliverLaurent into Clean Beauty Mart. Within...

Customers Are The Next Big Influencers

MAC’s upcoming collaboration with Patrick Starrr is the latest piece of evidence that big beauty influencers are now indistinguishable from traditional celebrities. They command mega bucks, sign contracts obligating them to specific content, are orbited...

Please Find Me: Beauty Brand Founders Weigh In On The Trials And Tribulations Of SEO

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we asked 10 founders and executives: How do you approach search engine optimization (SEO)?