Rachel Brown

Serein Wu Gets Seriously Real On Social Media And Has Fun With Skincare Too
Social media has been lambasted for derailing people’s self-esteem, but Serein Wu is evidence it has positive impacts, too. The beauty influencer plunged into YouTube to cope with bouts of depression and discovered compassionate fans to lean on....

The Founders Of Luckyscent Cultivate The Art Of Niche Fragrance Retailing At Second Scent Bar Location In L.A.
Like the niche fragrances they sell, Adam Eastwood and Franco don’t follow convention. In 2002, when selling perfume online was considered unfeasible, the business partners challenged the e-commerce naysayers with digital destination Luckyscent. Today, as the...

Natural Deodorant Brand Freedom Takes Flight At Anthropologie And High-End Spas
Anthropologie is giving Freedom a chance. The natural deodorant brand from Free Brands Inc. will launch on the apparel retailer’s website and in its stores early next year with 15 stockkeeping units priced from $7 to...

Hum Nutrition Scores $5M As Investment Pours Into Ingestibles
The ingestibles category received another stamp of approval from investors with Hum Nutrition finalizing $5 million in Series A funding from CircleUp Growth Partners, Imaginary Ventures and Strand Equity Partners. The deal follows Unilever Ventures’ bet on Nutrafol,...

The Big Frustrations Of Small Products
Mini product madness can be maddening to beauty brands. Shrunken sizes are storming stores and e-commerce sites as retailers the likes of Belk and Sephora, where research firm The NPD Group spotted over 400...

Natural Beauty Continues To Grow At Department Stores With A New Selection At Belk
Belk is getting greener this holiday season. The department store retailer has placed natural beauty merchandise in open-sell displays dubbed Modern. Southern. Fresh. at locations in the shopping centers Hanes Mall in Winston-Salem, N.C., The Forum in Norcross,...

Lina Hanson Holds Back To Push Her Namesake Brand Forward
Lina Hanson inspires a serious beauty brand founder girl crush. Not only is she effortlessly gorgeous, but she juggles several professions (makeup artist, skincare formulator and, lately, documentary producer), jet sets to enviable international locales, dutifully manages her namesake...