Why Gender-Inclusive Skincare Brand Good Light’s Ulta Beauty Launch Is So Meaningful To Its Co-Founder David Yi

For David Yi, retail placement is personal. A little over a year after its launch, his gender boundary-crossing skincare brand Good Light has rolled out to 733 of Ulta Beauty’s 1,300-plus stores, with the goal of expanding...

Six Beauty Entrepreneurs Issue An Open Letter Critical Of Brad Pitt And His Pricey New Skincare Brand

In a public display of how much Brad Pitt has struck a nerve with his pricey new skincare brand Le Domaine, six beauty entrepreneurs have come together to rebuke the actor in an open letter. Available...

“The Gospel Of Wellness” Author Rina Raphael On Why The Wellness Industry As We’ve Known It Is Losing Its Grip On Consumers

As a chronicler of the multitrillion-dollar wellness industry, journalist Rina Raphael has interviewed Colleen McCann, Goop’s in-house shaman and the performer of crystal-assisted exorcisms, checked out $495-a-month members-only wellness social club Remedy Club, and taken a class from...

Sisterwould Aims To Provide People With Visual Impairments—And Everyone Else—A Moment Of Self-Care In The Shower

Family is integral to Sisterwould, a new prestige haircare and scalp care brand from sisters-in-law Rina Gocaj-Bekiri and Floriye Elmazi. Inspired by their visually impaired mothers, the co-founders incorporated Braille and tactile imprinting on Sisterwould’s Give Me...

Illustrative Of DTC’s Fall From Grace, New Affordable Clean Skincare Brand Frula Beauty Is Going Retail-Only

In her bio for “The Apprentice Aotearoa,” the New Zealand version of “The Apprentice,” serial entrepreneur Erna Basson, a contestant who placed fourth on the reality show last year, ranks herself a 12 on a one-to-10 scale...

How Beauty And Wellness Tea Brand Tease Transformed Its Business To Be Retail-First

Go to retail, omnichannel champions in the consumer packaged goods segment advise. If only it were that easy. Many of the barriers to entry in retail that existed when direct-to-consumer distribution boomed haven’t disappeared now that the DTC-focused...

Aesthetician And Influencer Liz Kennedy Heads To QVC With Her Brand Beauty Magnet’s 5-In-1 Skincare Tool

When Liz Kennedy lived in New York City five years ago, she kept losing beauty tools in her small apartment. She figures she bought hundreds of replacements for tweezers that had seemingly vanished into its nether regions. “My...